Brand Deck is used to identify the perceived characteristics of a brand. To play, round up a few people who understand your brand best. Each card shows a word (like casual, historic, or experimental). Each person sorts the cards into different piles (You are, You are not, and Does not apply), discussing the choices along the way. The exercise makes discovering your brand easier.
Original Brand Deck Contains: 54 card deck, 1 instruction sheet
Not Safe For Work Edition Contains: 51 card deck, 1 instruction sheet