Easily and quickly design and negotiate sponsorship packages – matching rights holder needs and sponsor goals. Described as the world's first tabletop sponsorship decision-support tool, this card deck helps you work collaboratively to design sponsorship agreements that work for both sides. The tool was designed with the active involvement of national sporting bodies and is based on over 50 years of sponsorship experience. Sponsorship Planner helps rights holders and sponsors to quickly and easily agree on objectives and sponsorship tactics.
Select one of 8 objective cards, then shuffle the 28 benefit cards and collect any that carry the icon of the objective chosen. Rank the benefits in order of importance and repeat until all objectives have been discussed.
Contains: 41 cards and instructions